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Sinopec, one of China's leading oil conglomerates, is currently running an ad targeted at a younger Chinese market on the China Youth Daily home page. <!--more-->The ad encourages young adults to check out Sinopec's Flash-animated history of oil, completed with the requisite cartoon oil-drop mascot named "You Di" (a homophone for "oil drop"). Using typically expansive language, the lead-in introduces the mascot and the theme of the presentation.

<a href="http://www.sinopecgroup.com/ydydgs/Pages/default.aspx">See the original page</a>
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<div class="postintro">
<h4>Interesting Vocabulary</h4>
滴 - [pinyin]di1[/pinyin] - Droplet, drop
微不足道 - [pinyin]wei1 bu4 zu2 dao4[/pinyin] - Negligible / insignificant
小看 - [pinyin]xiao3 kan4[/pinyin] - Look down on, underestimate
演化 - [pinyin]yan3 hua4[/pinyin] - Evolution
工序 - [pinyin]gong1 xu4[/pinyin] - Process
汽油柴油 - [pinyin]qi4 you2[/pinyin] - Petrol / gasoline
柴油 - [pinyin]chai2 you2[/pinyin] - Diesel
运转 - [pinyin]yun4 zhuan3[/pinyin] - To work / operate

</div>
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一<strong>滴</strong>油，也许大家觉得<strong>微不足道</strong>，滴在地上只是一个小小的油印，装在车里，车也走不了几米。但大家不要<strong>小看</strong>这小小的一滴油，他的年纪可真不小，他可是经历了上亿年的<strong>演化</strong>，经过数千道各种<strong>工序</strong>才能从最初的生物变成现在用在汽车和各种机器上的<strong>汽油柴油</strong>。下面我们来讲讲这一滴油的故事，我们给这一滴油起一个名字，就叫做“油迪”吧。因为石油真的是地球留给我们人类的最最宝贵的财富。我们现在的工业社会，都是建立在石油工业的基础之上的，如果没有了石油，我们的机器无法<strong>运转</strong>，汽车无法开动，很多日常用品也没有办法生产，就连肥皂和洗衣服这些基本日常用品，都是石油工业的产品。
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Everyone might think that a single drop of oil is of negligible consequence. A drop on the ground is just a tiny oily smear, and if you put it in a car, the car couldn't even go a few meters. But we shouldn't underestimate this little drop of oil. It's very old, and it's experienced hundreds of millions of years of evolution, having passed through many thousands of various processes before finally, from the very first animals, becoming the substance we use today in cars, and the petrol and deisel we use in various machines. After this, we'll take a look at the story of this drop of oil, and we'll give him a name - how about we call him "You Di". Because oil truly is the most precious treasure the earth has given us. Our industrial society was built on the foundation of the oil industry. If we didn't have oil, our machines wouldn't work, our cars wouldn't start, and we'd have no way to produce many everyday necessities, even basic things like soap and washing clothes, all these are products of the oil industry.

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